The Munich Creative Business Week 2023 offered a great opportunity to raise awareness about greenwashing among participants. The project enabled visitors to actively engage in an interaction by linking logos of companies, which were printed and stuck to the wall, that they perceive as engaging in greenwashing. The resulting patterns served as the foundation for creating visual elements aimed at illustrating the relationships between greenwashing cases and the respective companies. Subsequently, these elements were published on a platform to bring the topic closer to visitors and serve as visual points of reference. Each of these elements represents and documents a case of greenwashing.
Greenwash Insights / Interactive Showcase
